Think of all the data you’re sitting on. Have you ever thought about monetizing it but are worried about putting your customers’ privacy at risk? Consider anonymized data aggregates that help the community. It’s win-win.
Your data can help:
- Assist smart cities in dealing with heavy traffic
- Help outdoor advertisers gather audience figures as reliable as click count on by Facebook or Google
- Think of your IoT/M2M customers. Showing them the current location of a truck is nice. But providing them with advice about the optimization of their truck drivers’ rounds makes even more sense – and they’re ready to pay for it.